While mobile apps are increasingly omni-present and need no introduction, we are witnessing exciting times where we need to start looking beyond apps as a destination. We are moving to an implementation where an application need not be opened up or sometimes need not even be installed for it to be accessed. Essentially mobile engineering has become increasingly integrated where an app is or will soon no longer be a stand-alone solution. A social app for instance is not just for updates and feeds anymore. It integrates with several other applications to become a one stop social experience for the end user.

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