Going Local
With more than seven billion people and around 7000 languages, don’t you think it is time to go local? The digital world today has become a unified entity altogether, behind which, the reason is- localization. By celebrating unity in diversity, the tech market today has expanded its horizons to target specific locales catering to the needs of every individual in particular. With at least 72.4% of the world consumers using native applications to shop online, one notices the increasing need of making an application localized in order to make it universal. But this comes under the umbrella of globalization, starting with internationalization, wherein one needs to make sure that an application has the ability to support various region-specific languages, and then embark on pseudo-localization using mock strings in order to perform functional testing; this makes the process of localization a lot smoother wherein the main strings from the translators are retrofitted in the build. The process then needs to incorporate thorough functional testing again with linguistic verification, making sure that before deployment into production, the application works according to the required specifications of specific locales. Read more »