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Globalization and Localization – The Key to Conquer Beyond Borders
27 Dec, 2019

Globalization and Localization – The Key to Conquer Beyond Borders

  • QA InfoTech
  • Blogs,Translation & Globalization Testing
  • Tags: globalization, Globalization Testing Services, Localization, Localization testing services
  • no comments

The title of the image is Globalization and localization – The key to conquer beyond borders. The image depicts a 3D representation of google map with markers and icons of buildings on a tablet device. The markers have icons of restaurants, hotels and personally saved residential locations. The background contains a graphical representation of the globe.

Globalization

In today’s world, fueled by the internet, the boundaries between markets are getting blurred. It has become necessary for companies to develop products that are truly global in nature and work across markets. Developing for a global context allows improved scalability, interoperability, usability and reliability while giving the application a true competitive edge. That being said, there are some elements to be considered in the process of developing a global application, as outlined below.

Key considerations for developing a Globalized application

  1. The application developed must be sensitive towards the diversity in language, culture, currency, timezone, etc. when it is targeted towards a wider audience.
  2. It is necessary to modularise the application and separate the code from user interactive messages to avoid redesigning the entire software when it is targeted to support multiple languages.
  3. Most important of all, it is crucial to perform globalization testing to identify potential issues that might hinder the application from delivering the user experience it was designed for.

Internationalization

Internationalization (I18N) is a practice and a mindset adhered during product development. It aims at enabling the application to be flexible for a different locale or a target market without involving any complex redesign. I18N is about developing a more accommodative application that functions independent of any location specific information. For example, using a broader UTF-8 like format for encoding of characters instead of using a relatively specific encoding format like latin-1. It enables the application to accept a wider range of inputs. I18N is basically about making the software locale-friendly and to support any language or location setting currently available.

Localization

Localization (L10N) is the process of adopting the application to one particular language or region, to support inputs specific to the local context. It focuses on usability of the software for a subset of users specific to a language or locality. L10N majorly includes translation of information and text, format of number, currency, dates, etc., Typically, translators and language experts are involved in the process as the vocabulary used in the application has direct impact on user experience.

I18N and L10N form the two layers of globalization. Both are interconnected, but exist at two different levels and require people with different skill sets. If good Internationalization is done, the localization process becomes easier. So it is crucial to exhaustively include all elements in the source code for thorough Internationalization.

Globalization testing

Globalization testing involves validating the functioning of application across international language inputs. Internationalization testing and localization testing are two subsets within globalization testing. I18N testing verifies the adaptability of the software for different languages and locations. On the other hand, L10N testing assesses how well the software has adapted to a particular language or region by verifying it against input character sets specific to the region or language. The main purpose of globalization testing is to identify the potential blockages at the design level, that would hinder the application from becoming globally adoptable. Globalization testing also requires the involvement of language experts, which is not one of the core competencies of product companies in general. Hence, it is a good strategy to outsource the testing process. Globalization testing services and localisation testing services are offered by many third party Quality assurance partners. With the expertise and experience in the space, they have set processes and best practices in place.

5 aspects to be considered during globalization testing

  1. It is really important to involve translators and language experts to verify the vocabulary used in the application. The text and user interactive messages used will have to be verified by switching to all supported languages.This will help in keeping the customer experience consistent across all languages. Linguistic testing to ensure the cultural context of the translation is retained is very important, herein.
  2. The layout of the components and User interface is highly likely to be altered based on language. Depending on the language chosen, the User interface might have to be changed partially or completely. Testing must ensure the test and UI components are not cluttered or affecting the usability of the application in any way.
  3. Countries not just operate with different currencies; the way denominations are represented is also different across regions. For example, comma and period are differently used across regions while representing decimals in denominations. So if the application involves handling of currencies, it must be thoroughly tested for any discrepancies in this front.
  4. Formats of date and time used vary across different parts of the world. The testing process will have to validate the appropriate date format for the test locality targeted. Also, it is important to verify if the application is displaying the correct time according to the timezone of the locality
  5. Difference in international input types must also be tested in case of applications involving forms asking for user inputs. For example, forms might include fields like phone number, zip code etc. which are represented in different formats in different countries.

Globalization Testing allows the application to effectively leverage the customer base in a newer market. It also brings other benefits like reducing the overall testing and support costs, making the application more flexible and scalable and reducing the time-to-market.

Globalization as a mindset, can never be an afterthought for any business that is planning to establish their presence in a global market. Planning will have to be done much earlier in the development cycle for internalising the necessary practices throughout the development process.

Is your software localization testing fool proof?
15 Jun, 2018

Is your software localization testing fool proof?

  • Subject Matter Expert Team
  • Blogs,Translation & Globalization Testing
  • no comments

Global software is a given phenomenon today. While software in English is still largely consumed across countries, software localization is huge market (just the translation market is expected to be seven billion dollars by 2019). The common protocol is still for software to be designed and developed in English before it can be localized for specific markets. Read more »

Never underestimate the power of localization testing
27 Feb, 2018

Never underestimate the power of localization testing

  • Subject Matter Expert Team
  • Blogs,Translation & Globalization Testing
  • no comments

Localization testing today, has become as important as ever in ensuring that applications are available to all; people from every part, every locale of the world. In a recent find, where a Telugu script bug was deduced as the cause for frequent crashes in Apple devices, how adversely do you think it impacts the end users? Well, a lot. From loss of data to wastage of time as well as resources, the impact on users is diresome. This recent bug found in a number of versions, especially in iOS 11 points out to the clear fact of making localization testing an important part of our testing effort. Read more »

Language packs for Localization
16 Feb, 2018

Language packs for Localization

  • Subject Matter Expert Team
  • Blogs,Translation & Globalization Testing
  • no comments

Online translator tools are plenty today. As part of efforts to go global, most organizations leverage these translator tools to create a localized version of their software. While this is a fast and not so bad option to leverage, the question is if they are fool proof. On one hand, localization testing services have become more sophisticated to offer niche services such as linguistic testing, while on the other the presence of translator tools is making the process simple and in some cases skip the associated testing effort given the automated solution available. Read more »

Bring the feeling of togetherness with linguistic testing
22 Dec, 2017

Bring the feeling of togetherness with linguistic testing

  • Subject Matter Expert Team
  • Blogs,Translation & Globalization Testing
  • no comments

On 2nd November 2017, when Coca-Cola released its ad in Saudi Arabia with the tagline “Change has a taste” after King Salman abolished the age old driving ban on women, it received a controversial response- praise for abolishing the ban and on the other hand, criticism over disrespecting the sentiments of the community for using this ruling for its own profit. I give this instance specifically, as it brings to light the cultural nuances that may affect a product’s reception and the effort that needs to be made in order to amalgamate and unify these nuances. Read more »

Understandable growth in linguistic engineering
28 Nov, 2017

Understandable growth in linguistic engineering

  • Subject Matter Expert Team
  • Blogs,Translation & Globalization Testing
  • no comments

Software consumption is global today – even in developing nations such as India, the demand and supply for newer digital solutions that solve not just everyday problems but offer creative value adds, are at an all-time high. Studies show that by 2020, 50 billion devices globally will consume digital solutions and by 2022, almost everyone under the age 25 will be digitally savvy. Obviously to meet these numbers, not all digital content can be in English. Read more »

Understanding the difference between translation and linguistic testing services
14 Nov, 2017

Understanding the difference between translation and linguistic testing services

  • Subject Matter Expert Team
  • Blogs,Translation & Globalization Testing
  • no comments

Software is global today. It is made for global consumption even in the remotest of the markets and is customized to suit locale needs effectively. However, most still think the process of globalization is all about identifying the markets, engineering for them at internationalization and pseudo-localization levels and effectively translating the application’s content, getting it all tested and signing off. These are all important steps in the globalization process but there’s much more. Read more »

Going Local
27 Sep, 2017

Going Local

  • Subject Matter Expert Team
  • Blogs,Translation & Globalization Testing
  • no comments

With more than seven billion people and around 7000 languages, don’t you think it is time to go local? The digital world today has become a unified entity altogether, behind which, the reason is- localization. By celebrating unity in diversity, the tech market today has expanded its horizons to target specific locales catering to the needs of every individual in particular. With at least 72.4% of the world consumers using native applications to shop online, one notices the increasing need of making an application localized in order to make it universal. But this comes under the umbrella of globalization, starting with internationalization, wherein one needs to make sure that an application has the ability to support various region-specific languages, and then embark on pseudo-localization using mock strings in order to perform functional testing;  this makes the process of localization a lot smoother wherein the main strings from the translators are retrofitted in the build. The process then needs to incorporate thorough functional testing again with linguistic verification, making sure that before deployment into production, the application works according to the required specifications of specific locales. Read more »

17 May, 2017

Is Localization Testing a Standalone Test Effort

  • QA InfoTech
  • Blogs,Translation & Globalization Testing
  • no comments

Last month I had blogged on TechWell about the importance of testing in conjunction. In today’s collaborative testing world, conjunction powered testing is certainly becoming inevitable to develop a product of reliable quality. Herein certain areas of testing demand and warrant more collaborative quality efforts than others. Localization is one such effort, which has a lot of dependency as well as need for conjunction with other areas. At the same time, there are parts of localization testing that can be done completely stand-alone that it can even be done by remote testers for a product team that is otherwise very tightly integrated.

Read more »

26 Dec, 2016

The Expanding Bounds of Localization Testing

  • QA InfoTech
  • Blogs,Translation & Globalization Testing
  • no comments

Localization Testing is no new entrant in the software engineering world. Localization functional, UI, translation testing have long existed right from the early years of software development, especially as software consumption went global. Specialized localization testers inclusive of translation testers who knew the language, have helped teams ship global software. However, just as how the overall software engineering industry continues to evolve so does the space of localization testing too. Of increasing significance in today’s localization scope is linguistic testing, where the tester understands the cultural elements of a given locale and incorporates those elements as well in the testing scope. Beyond cultural elements, testers are also having to pay heed to the socio-political-religious influences in recent times. Read more »

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