E-Commerce Testing: Top 5 Checkpoints to Boost User Experience

E-Commerce Testing: Top 5 Checkpoints to Boost User Experience

How to Boost User Experience Through Ecommerce Testing

E-commerce is undoubtedly the most flourishing business domain that is growing exponentially across the globe. Nowadays, online shopping is not just a trend; rather it has become a necessity for customers. With exceptionally high competition in e-commerce sphere, it is imperative for vendors to think beyond their static websites and launch a mobile application that can ease online purchases for customers.

According to the e-commerce statistics revealed by various marketing reports, mobile e-commerce sales accounts for 70.4% of the total e-commerce sales.

5 Major Checkpoints of E-commerce Testing

E-commerce application testing is quite challenging because there are a lot of new builds on daily basis and vast functionalities which includes payment gateways integration and other crucial features.

Hence, usage of a comprehensive testing framework is much needed. Pricing, discounts, product description, transactions and a lot of things are there that need to be tested by independent testing partners. Compromising even a bit in quality can result into losing your potential customers. On top of this, one small bug can cost hundreds of dollars and vanish the brand reputation in a jiffy.

So, let’s look at some of the checkpoints that can make an application better from user perspective. These checkpoints by e-Commerce App testing services are not intended towards the traditional end to end testing but enhance user experience so that customers can keep coming back to your mobile application whenever they shop online.

Below are some of the very important but not so common checkpoints while testing e-commerce applications.

1. Lower the Bounce Rate

It is rightly said that “First Impression is the last impression”. So, page load time is always a top priority when it comes to e-commerce applications.

Most of you might already be aware with the common checklist of e-commerce testing. But do you know whenever we use any e-commerce application what is the first thing which decides that user will stay on the application or not? Well, it’s the ‘application page load time’ – a USP that most businesses tend to forget while outsourcing their e-commerce testing to any QA testing vendor.

According to a recent study published by Google, 53% of clicks never resulted in a page view when the page took more than 3 seconds to load. So the simple fact for retaining your customers is – you have to be very fast.

2. KISS – Keep it Short and Simple

Once the application loads flawlessly, most of the users perform the following three actions:

  • User navigates to registration page
  • User searches a product
  • User clicks on any product link

So, how can you verify the registration fields? Well, we all know about the most common things like validating the name, email address, or password. But, the most important thing from a user perspective is: your registration form should be as simple and as short as possible.

Most of the businesses still go forward with a very lengthy registration form which includes fields like – Company name, Job title, DOB, secondary email address and several other non-essential details which sometimes annoy users. But now, in most of the successful mobile apps, you will see only 4 fields in registration form: Name, Email, Mobile number & password.

Being a tester doesn’t mean that you just need to test applications, you can always act as a Business Analyst and put yourself in the shoes of a customer.

3. Come up with the right result

If we talk about ‘Search’ functionality, this is one of the most highly used feature in any e-commerce application. For instance – when you perform a Google search, even if you are not aware with the exact spelling of the product, you know that Google will always come up with the right result. Isn’t it?

So that should be the case when we test search feature in an e-commerce application. There should be proper tagging and metadata which can make search engine smart enough to identify the product the user is trying to search for even if it is spelt incorrectly.

Another thing that needs to be thoroughly tested here is the “Auto Suggestion” feature that automatically provides suggestions to users as they begin typing their search query.

4. Keep Engaging Customers

Once a customer has landed on the search result page, another set of highly critical features to test includes sorting, filtering and pagination. And, if we go in-depth, some of the websites are shifting their focus from pagination to infinity scroll. Infinity scroll not only makes the user experience easy but also keeps a user engaged for a long time by showing more results as user scrolls down the screen.

5. Use Cookies Effectively

Another scenario that should be considered while performing e-commerce testing is the use of cookies. Many of us already know how cookies are stored locally when we visit a webpage.

But, when we talk about an e-commerce website, cookies are stored on the cloud as well. So, at a future date or even from another device:

  • Your home page knows which products you have visited previously
  • Your shopping cart can remember what items you stored in the past

And, with the help of cookies, you can test the functionality of ‘recommended products’.

In addition to all the above points, there are several more functionalities that need to be tested as part of testing e-commerce websites. It is important to remember that crux of e-commerce testing is not just to find a cluster of bugs and throw it to the developer waiting for them to be fixed. Rather, the actual focus lies in making the e-commerce application better from user perspective. To accomplish this, you need assistance of an E-commerce testing services provider that can help you ensure the functionalities of your application truly enhance the user experience of your customers.

About the Author

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Established in 2003, with less than five testing experts, QA InfoTech has grown leaps and bounds with three QA Centers of Excellence globally; two of which are located in the hub of IT activity in India, Noida, and the other, our affiliate QA InfoTech Inc Michigan USA. In 2010 and 2011, QA InfoTech has been ranked in the top 100 places to work for in India.